AdSense Heatmap & Layout Planner
Plan ad placements on a wireframe layout and see an illustrative revenue projection from your own inputs.
1. Choose Layout Wireframe
2. Page & Financial Settings
/* Click a slot above to view recommended wrapper styles */This is a planning tool for thinking through where ads go on a page. Pick a layout — blog, mobile, e-commerce or forum — toggle placement zones on and off, and see a colour-coded "heatmap" of which positions tend to draw more attention. Enter your own traffic and average click value, and it sketches a rough revenue projection so you can compare layouts side by side. It's a visual aid for planning, not a measurement of your actual site.
What the heatmap colours mean
The hot, warm and cold zones reflect general layout conventions — the widely observed pattern that placements within the content and above the fold tend to get more engagement than a footer banner, for example. These are illustrative guides drawn from common industry wisdom, not clicks measured on your website. Your real numbers depend on your audience, niche, content and design, and can differ substantially from any general pattern. Treat the colours as a starting point for experiments, not a verdict.
How the revenue projection works
The estimate is straightforward arithmetic on the numbers you supply: your daily pageviews, the average click value (CPC) you enter, and the illustrative click-through rates attached to the zones you've enabled. Multiply those together and you get a projected daily, monthly and yearly figure. Because every input is an assumption, the output is a hypothetical projection, not a forecast of real earnings. Change the sliders and the number changes — that's the point: it's for comparing scenarios, not predicting your payout.
Layout CSS and a word on ad policies
Once you're happy with a layout you can copy the generated CSS wrapper as a starting scaffold for your placements. One important caveat: ad networks have strict policies on how many ads you run and where they sit — for instance, rules against placing ads where they could be clicked accidentally. This planner doesn't check compliance, so always follow your ad provider's current program policies. This tool is independent and not affiliated with, endorsed by, or connected to Google or AdSense.
Frequently Asked Questions
Is the heatmap based on my website's real clicks?
No. The hot, warm and cold zones illustrate general layout conventions, not measured data from your site. Your actual engagement depends on your audience, niche and design and can differ a lot.
Are the revenue figures what I will actually earn?
No. They are a hypothetical projection calculated from the pageviews, CPC and illustrative click rates you provide. Real earnings vary widely and cannot be predicted from assumptions — use the figures only to compare layout scenarios.
Is this an official Google or AdSense tool?
No. It is an independent planning aid and is not affiliated with, endorsed by, or connected to Google or AdSense in any way.
Does it check whether my ad layout follows the rules?
No. It does not verify policy compliance. Ad networks limit how many ads you can run and where they may appear, so always check your provider's current program policies before publishing.